These days everyone seems to be talking about AI and how to use it with free tools like ChatGPT.
The most common uses of ChatGPT include answering questions or creative writing, but few restaurateurs are aware that the chatbot can also benefit their business in many ways.
In this article, you'll learn what ChatGPT is, how it works and how your restaurant can benefit from it (for free). You'll also find 46 ChatGPT prompt ideas that you can use for promotions, menus, social media, recruitment, and more.
Imagine having an intelligent programme that talks to you and understands you like a human. That's what ChatGPT is.
ChatGPT is a type of chatbot technology that uses artificial intelligence (AI) to have conversations with people. You can ask it questions, tell it what you need, and it will respond with answers and information.
Think of the chatbot as a conversational agent that has been trained using a huge amount of data, enabling it to generate human-like answers to a variety of questions.
ChatGPT is a product of OpenAI, a research organisation focused on developing AI technologies. Just two months after its launch in late 2022, it reached 100 million monthly active users, making it the fastest-growing consumer app in history.
While they offer a subscription with additional benefits, the basic version of ChatGPT is free to use.
Using ChatGPT is quite simple.
First, visit the OpenAI platform, log in to your existing account or create a new account for free.
You will see a chat-like interface that allows you to type just like WhatsApp or text messages.
Type your prompt or question in the text bar and press Enter to send it. ChatGPT will process your input and create a response based on the prompt you entered.
If you want to continue the conversation, you can enter more prompts or questions based on the generated response. This enables dynamic back-and-forth interaction.
You will notice that the term “prompt” comes up very often when we talk about ChatGPT.
A ChatGPT prompt is what you type in to get a response. For ChatGPT, a prompt is the instruction to understand what answer you are looking for. It can be a sentence, a question, or even a paragraph.
To get an accurate answer, you should make your prompt as clear and specific as possible. This means clearly stating what information or answer you are looking for.
Think about it. There is a big difference between typing “Write a menu description for a pulled pork sandwich” and "Write a menu description of about 200 characters for a pulled pork sandwich with artisan bread, coleslaw, and BBQ sauce."
While there is no specific formula for the perfect ChatGPT prompt, you can stick to a general structure to increase the likelihood of getting relevant responses. ChatGPT itself recommends the following:
[Introduction/Context] + [Specific request/question] + [Additional details/parameters, if applicable]
If the initial response does not meet your expectations, you can repeat and refine your request. Experiment with different wording, rephrase the question, or add more context until you get the result you want.
You can also ask ChatGPT to create a new answer to the same question by clicking the “Regenerate response” button.
Now that you know how ChatGPT works, how exactly can you use it for your restaurant?
Let’s find out how restaurant owners can use ChatGPT to make their lives easier, including 40+ ready-to-use prompts to get you started right away.
You already know that it’s important for your restaurant to maintain an active presence on social channels with engaging content, but are you using ChatGPT to help you do that?
If you’re looking for inspiration, ChatGPT can help you create a content calendar for each of your social media platforms with specific content ideas and even publishing dates.
ChatGPT can also help you write captions for your social media posts to save you time and effort. Even if you need to customise the text to better fit your brand and tone of voice, it gives you a great head start.
Examples of ChatGPT prompts for social media:
Pro-tip: Remember that you can continue the conversation after your first prompt. Simply enter more questions based on the generated response (e.g.: Can you make it shorter? Can you add 3 hashtags for this post?)
How much time do you spend looking through your inbox?
ChatGPT can help you write email responses, answer inquiries about reservations or special requests, and even compose an email to your suppliers asking for better prices.
Regardless of the type of email you are trying to answer, ChatGPT can create restaurant well-written responses for customers, suppliers, employees and more.
Examples of ChatGPT prompts for writing and replying to emails:
Pro-Tip: If you have a specific email you want ChatGPT to help you answer for your restaurant, just specify it in the prompt. You can say, “I want you to write an email response. I will provide you with the email and you will write a reply that includes [anything specific you want included in your reply]” ChatGPT will then ask you to paste the email copy and will create a reply for you.
Did you know that customers who write a review expect to receive a response within a day?
Your restaurant needs to respond to every review, positive or negative, in a timely manner. A thoughtful response builds trust and rapport with your customers and shows that you truly care about their experience. It also gives you the opportunity to shape your restaurant's image by highlighting your strengths as a business.
We know you have a lot of work to do, so ChatGPT can help!
Examples of ChatGPT prompts for answering to customer reviews:
Pro-Tip: Just like with emails, you can give ChatGPT a specific restaurant review and ask it to respond. Try something like “I want you to write a response to a review a customer left for my restaurant. I will provide you with the review and you will write a reply that includes [anything you would like to mention in your reply”]
With the ongoing staffing shortage in the restaurant industry, we know you spend a lot of time hiring new employees and building a great team.
Why not create compelling job descriptions and interview questions for your restaurant with ChatGPT?
We know that every restaurant has its own needs and culture, but this can be a great starting point to save you time.
Examples of ChatGPT prompts for writing job descriptions and interview questions:
We know that no one can put together a menu better than you and your team, but everyone needs a little outside inspiration sometimes.
Use ChatGPT's creativity in your restaurant to come up with unique menu ideas for special events or seasonal promotions to create an exciting dining experience.
Examples of ChatGPT prompts for menu item ideas:
Did you know that eaters are 45% more likely to select a menu item that has a description? Or that well-written descriptions can increase restaurant sales by up to 30%?
Whether you want to introduce new menu items or revamp your current descriptions, ChatGPT can help!
While you’ll likely need to make some adjustments depending on what you’re looking for and where you’re using them (printed menu, delivery platforms, social media), it’s easier to edit descriptions than to write them from scratch.
Examples of ChatGPT prompts for writing menu item descriptions:
Pro-Tip: Do not forget to include key ingredients, flavours, cooking techniques, and any unique elements or presentation details in your prompts to create enticing menu item descriptions.
Crafting copy for restaurant ads is one area where ChatGPT can save you a lot of time!
Think about it: ad copy has a lot of parameters, and chatGPT thrives on these specifications.
You can try it for paid campaigns on platforms like Facebook, Instagram or Google.
Examples of ChatGPT prompts for writing ad copy:
It’s no secret that promotions drive delivery sales!
We all know the classics: discount on the ticket, no delivery fees, 2x1 and so on, but ChatGPT can come up with creative promotional ideas for your restaurant.
From ideas for full marketing campaigns to specific types of promotions you can run, let ChatGPT give it a first try.
Examples of ChatGPT prompts for promotion ideas:
Your restaurant's website is the digital face of your business, and optimising it for search engines is critical to increasing traffic and online visibility.
ChatGPT can help you write and optimise your restaurant's website copy by suggesting relevant keywords, creating meta descriptions, and improving the overall content structure for better search engine rankings.
ChatGPT can also help you write blog posts, descriptions, FAQ pages and much more!
Examples of ChatGPT prompts for website copy:
While ChatGPT technology offers many advantages for restaurants, there are also potential drawbacks to consider.
First of all, it's important to know that it won't always give you the most up-to-date information. ChatGPT training only goes up until September 2021, so it won't have the latest news or updates. If you rely on it for current information such as food trends or research, you should check with reliable sources to stay up to date.
Also, keep in mind that ChatGPT learns from data patterns, so it may sometimes give you wrong or misleading answers. It's always a good idea to check the information you receive from ChatGPT for accuracy.
ChatGPT presents an incredible opportunity for restaurants to harness the power of AI. With limited financial and human resources, restaurant owners rely on innovation to thrive in a competitive landscape.
With its ability to generate creative and engaging content, ChatGPT can help you with promotions, menu ideas, social media posts, recruitment and much more.