As a global company with restaurant partners from Brazil to Beijing and everywhere in between, at Otter we make it a priority to keep up with food delivery trends year-round. We analised over 5 million delivery orders across the United Kingdom to bring you exclusive information on when, what, and how Brits order in.
In this in-depth report you’ll learn:
Otter’s Restaurant Food Delivery Trends report takes a deep dive into British consumer preferences so that restaurants like yours can stay on top of the major shifts in the delivery industry. While the food delivery market is rapidly evolving and expanding, this report will help restaurant owners take advantage of emerging opportunities, brace for the challenges and deliver a smooth off-premise dining experience.
Read on to get a sneak peek of the report on online ordering behaviour and trends to learn how you can deliver the last bite that keeps your customers coming back for more.
Already craving in-depth facts, statistics, and expert tips? Download the full report below.
People across the UK enjoy ordering in during the weekend. Sunday is the busiest day for food delivery, followed closely by Saturday, and Friday. The number of orders remains steady at the beginning of the week with a slight spike on Thursdays.
Download the full Food Delivery Trends report to see the number of food delivery orders by day of the week and time of the day.
Dinner is the most popular meal when it comes to delivery with half of the orders coming in after 6 p.m. Lunch comes in second place, closely followed by the mid-afternoon slot (tea, anyone?). While the average ticket value is relatively steady throughout the week, we see a sizeable difference in spending from meal to meal. Brits are not only more likely to order dinner, but they’re also willing to spend more on it.
The full report breaks down the number of food delivery orders by meal and the average spending by meal and day of the week. You’ll be surprised to learn how much customers spend during the late-night slot!
There are thousands of South Asian restaurants in the United Kingdom, so it shouldn't come as a surprise that Indian dishes top the charts when it comes to the most-ordered cuisines. This is followed by world-favourites burgers and pizza.
Download the full Food Delivery Trends report to reveal the top 10 cuisines per region across the UK. The fourth place will surprise you!
According to Statista, food delivery has become a global market worth more than $300 billion (£260 billion). The market’s largest segment is Platform-to-Consumer Delivery, owned by apps like Uber Eats, Deliveroo, and Just Eat in the UK. The Restaurant-to-Consumer segment has also seen considerable growth with businesses implementing in-house delivery services on their own or with solutions like Flipdish, QikServe, and Slerp.
Do people order more during the workweek or on the weekend? What’s the average order value? Which time slot is the busiest for food delivery orders? What’s the most popular food choice on delivery apps? If you don’t know the answers to these questions, we’ve got you covered.
Running a restaurant is a tough job. From supervising employees and overseeing inventory to creating marketing campaigns and making delicious food for your customers. And now, with the increased adoption of online ordering, it might feel like you have to be a tech professional and data expert just to ensure your operations are running smoothly.
Here’s what Otter’s Food Delivery Trends report means for your restaurant:
Are you ready to take advantage of the current trends? While the restaurant industry evolves quickly and constantly, you don’t have to face it alone. The team at Otter is here to help you turn these trends into more orders and increased tickets.
Otter's 2022 Food Delivery Trends report was made using internal data from January 1st to June 30th 2022, analysing over 5 and a half million online orders processed through Otter across the United Kingdom. Any data from external sources is indicated.