The holiday season is upon us! While holidays mean rest & relaxation for many, they mean revenue & endless reservations for restaurants like yours. We all know that families across the globe rely on restaurants to provide the gift of a damn good meal during the holidays, but just how big the opportunity is for your restaurant to make more money during the holidays might surprise you. Holiday restaurant spending has increased between 8 and 10% year over year and is predicted to grow even more in 2021.
If you’re looking for inspiration on how to stand out amongst competitors, attract more customers or run creative holiday promotions, look no further. The team at Otter is excited to give you the gift of potential increased revenue with the top 8 ways you can increase your restaurant’s revenue this holiday season.
Plan ahead by identifying what holidays and celebrations matter to your customers. Try to get organised a few weeks in advance so you have time to build specials, identify seasonal items you want to offer, create holiday content for your customers and more.
For example, maybe your menu makes for the perfect office holiday party spread. Let businesses around you know that you have a special build just for them via mailers, phone calls, emails, social posts and more. Or maybe you decide to offer the gift of a deal that can’t be beat, or create a yearly holiday loyalty program. Present these presents via promotion on your social channels.
While many equate the holidays with home-cooked meals, of the top 25 highest sales days for restaurants last year, 72% of them occurred in November and December. In short, there’s a huge demographic of people who can’t (or don’t want to) cook, but still need to provide food for their loved ones. Offering meal kits or partially prepared meals (e.g. a turkey dinner set with all the traditional holiday ingredients, a holiday cookie making kit, or even something less traditional like a pizza making kit) is a great way to increase sales while giving families a chance to bond over an activity while home for the holidays.
Last year the pandemic stopped many people from reuniting with their family and friends during their time off. As a result, many families are planning to make up for lost (holiday) time. One strategic way to bolster sales is to pair menu items into full-meal offerings and indicate that you offer catering capabilities at the top of your menu.
Although more people will be reuniting this year over the holidays, some might still need to spend them away from their family and friends. However, an unaccompanied holiday doesn’t have to mean an unjolly one. There’s no need to say goodbye to tradition whether you’re celebrating alone or with loved ones. A holiday spent alone might just be the perfect excuse to splurge on a nice dinner that you get to enjoy while watching your favourite seasonal movie. Even if you plan on spending the holidays with your family, let’s face it, hosting a dinner party can be overwhelming. Offering a special fixed price menu with various courses, drinks, and desserts included is the perfect way for your customers to celebrate the Holidays stress-free. Paying more attention to detail with the packaging can also make the meal more memorable and festive.
The smell of pumpkin spice, peppermint, and eggnog have become Holiday staples and even cult favourites. Embracing seasonal items is the perfect way to make your online menu stand out from the rest of the competition. This is the time for your restaurant to be creative and incorporate festive flavours into limited-time-only menu items, like Chick-Fil-A's Peppermint Chip Milkshake and Subway’s Apple Pie Cookie. Celebrating the season keeps customers excited and also helps boost business.
With Otter’s menu management feature, making updates and changes to your menu can be done on the fly. Menu Management also allows you to rename, update pricing, and edit modifiers for individual menu items or entire categories if you want to try something new this holiday season.
With the festivities usually comes that little voice in your head that reminds you the greatest gift is to give to others. Help your customers act on their philanthropic goals by playing off of the “pay it forward trend,” where customers can buy one item and donate one item to the next person in-line. Alternatively, partner with a local charity and give your customers the option to donate a meal to those less fortunate each time they buy a meal for themselves.
We’ve all had to rush to find a last-minute gift for an extended family member, friend, or significant other. Offering gift options over the holidays is a fantastic way to gift your restaurant more customers! Perhaps you can incentivise your customers by offering a £15 gift card for a friend with every £50 spent. This approach doubles as an easy gift idea for your customers, and new customers for you!
While the quintessential holiday meal can’t be beat, there’s no denying that we’ve all felt some hunger pangs just waiting for 3, 4 or 5 p.m. to roll around. Many restaurants offer specials for that one big holiday meal, but few restaurants think about ways to offer something special for the 23 hours we spend waiting for that meal. What if this year, you offered a snack, tasting, or hor-d'oeuvre menu (potentially as a delivery-only special) to help people hold their hunger over til it’s time to really dig in? You could also consider playing into yet another less conventional holiday tradition, the holiday hangover, with a cheeky hangover special for the day after Christmas or NYE.
We know the holidays are hectic, but there’s a lot of time to get ahead and generate top sales before the new year. Whether it’s running promotions, catering, special programs, and more personalising your menu and marketing in any way, you can’t make your customers’ lives easier through food delivery.